 | Digiday EventsEVENT CALENDAR FOR 2011
Digiday Mobile: Mobile Media is stealing attention from every other form of media, especially the "traditional" Web. Yet is has barely put a dent in the budgets spent online, let alone on TV. With a smartphone in every hand and tablets on every sofa, mobile marketing should command more dollars, not just more attention. Even DR advertising has large hurdles to overcome on the small screen. Can we evolve beyond our fat thumbs to make mobile marketing worth the effort? The Digiday Mobile conference explores the potential and pitfalls of mobile marketing and whether the third screen can take center stage or be relegated to mini-Web status... with mini-budgets.
Date: September 21, 2011
Location: New York
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September 21, 2011 | To App or Not to App... That is the Question | New York
Digiday Mobile Apps: With mobile taking center stage in the media landscape, apps have also come to the forefront of the media and marketing mix. Unlike the mobile landscape as a whole, however, the role of apps in the mobile ecosystem is as debated an issue as any. Before you develop an app strategy, you must first decide if you or your customers need an app at all. Digiday Mobile Apps will explore how apps fit into into the overall marketing mix, mobile strategy, and how to deliver the best brand and user experience. Join the best and brightest in the mobile and app development at Digiday Mobile Apps for the most thought provoking conversations in the inudstry. Dates: September 21, 2011 Location: New York
September 21, 2011 | The Best in Mobile Media and Marketing | New York
The MOBI Awards honors overall excellence and breakthrough achievement in mobile media, marketing and advertising. The MOBI's are presented by DM2, the publishers of Digiday Daily and the hosts of Digiday Mobile, which includes hundreds of leading mobile media and marketing experts, journalists, insiders, marketers, publishers, and mobile technology visionaries. The MOBI Awards will honor the winners at The MOBI Awards Gala in New York City. The MOBI Awards Judging Committee selects the nominees for the awards in each category, as well as the Best in Show. Dates: September 21, 2011 Location: W Hotel, NYC
September 22, 2011 | Social as the New Operating System | New York Digiday Social: Social Media is no longer a stand-alone media discipline. It has moved beyond a department or a new media channel to become the underlying engine of media and how marketers connect with consumers. At Digiday Social, we'll take a look at how this is affecting brand, publishers and agencies by speaking with an array of industry leaders to give their unique takes on how social media is changing their particular industry. In the spirit of being social, Digiday Social will foster more dialog and conversation by delivering a mixture of keynote presentations, fireside chats and debates. Dates: September 22, 2011 Location: New York
September 22, 2011 | The Best in Social Media Marketing | New York
The SAMMY Awards honors overall excellence and breakthrough achievement in Social Advertising, Media, and Marketing. The SAMMY's are presented by DM2, the publishers of digiday and the hosts of Digdiay Social, the organization includes hundreds of leading social media and marketing experts, journalists, insiders, marketers, publishers, and social technology visionaries.The SAMMY Awards presents honors in every category at the SAMMY Awards Gala in New York City. The SAMMY Awards Judging Committee selects the nominees for the awards in each category, as well as the Best in Show. Dates: September 22, 2011
October 23-26th | The Media Moguls Summit | Hyatt Regency Coconut Point, Bonita Springs, FL
Where THE media moguls caucus on the business of distributing and monetizing content across digital platforms. There is an enormous market that serves content owners – Social, Mobile, App, Targeting, Networks, Measurement, ESP’s, Video Platforms, Search, CMS platforms and more – and publishers are constantly seeking the tools and platforms to help them create, distribute, engage and monetize their content and audience. The DPS will be an event that brings together the leading media owners and the companies that service them for a high level two and a half-day summit to help inform, inspire, and build long lasting partnerships for publishers, brands and digital technology companies. www.digitalpublishingsummit.com Date: October 23-26th
November 8, 2011| The Video Advertising Summit | Crowne Plaza New York
Digiday Video conference dives into the rapid changes and growth of Digital Video for advertisers and media companies in Online, Social, Mobile, Gaming, and Out of Home media. The one day deep dive will explore the dynamics and creation of video content, advertising, and scaling video distribution. ON VIDEO will the discuss the business side and strategy of creating content (premium, original, UGC, and branded), video advertising, and reaching and engaging mass and vertical audiences. Date: November 8, 2011 Location: New York
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